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Behavioral Finance


Educating the Next Generation About Family Wealth Management

Saul R. Baumann

The “Great Wealth Transfer” is expected to move an enormous amount of wealth from older to younger generations. Yet transferring wealth successfully involves more than transferring investments, real estate or a family business. The next generation also needs the knowledge, experience and confidence to manage those assets responsibly.

A Guide to Thoughtful Spending

Saul R. Baumann

Many people focus on saving money but knowing how to spend wisely is also important. This article explores the psychology of spending and offers insights to help you use your money in ways that support your values, goals, and long-term well-being.

How to Have Family Conversations About Money

Saul R. Baumann

Talking about money isn’t always easy—but avoiding the conversation can be even harder in the long run. Opening the dialogue with family can make a meaningful difference for both financial and personal well-being.

The Power of Purpose in Retirement

Saul R. Baumann

What happens when the routine of work disappears? Retirement offers new freedom, but also new questions about purpose, identity, and connection. Preparing for both can lead to a more fulfilling future.

The Age of the Finfluencers

Saul R. Baumann

From viral tips to bold predictions, social media is filled with financial advice. But how much of it can you trust? Understanding the risks behind “finfluencers” can help you protect your financial future.

What Does it Take to Take on Risk?

Saul R. Baumann

Market volatility often raises an important question: how much risk should you take? The answer depends on more than just numbers—it requires understanding your goals, your financial situation, and how you react to uncertainty.

Market Volatility: Magnitude vs. Percentage?

Saul R. Baumann

Market headlines often emphasize dramatic point swings, but context matters. Understanding how information is framed can help investors stay grounded and avoid emotional reactions to short-term volatility.

Five Ways to Strategize Your Behavioral Biases

Saul R. Baumann

Your brain may be working against your financial goals more than you realize. Learning how to recognize—and even leverage—behavioral biases can help you build better habits and make smarter investment decisions.

Your Portfolio Performance Compared to What?

Saul R. Baumann

When markets shift, it’s easy to question your investment choices. But chasing trends or reacting to fear can do more harm than good—especially when your portfolio is already built for long-term success.

A Lesson on Long-Term Perspectives From Warren Buffett and Charlie Munger

Saul R. Baumann

Attending the Berkshire Hathaway Annual Meeting offers valuable insights not only on markets, but on investor behavior. Lessons from Warren Buffett and Charlie Munger highlight the importance of discipline and avoiding emotional decision-making.